By Rusty,

This time of year is typically all about resolutions or goals, as my team and I set milestones we hope to achieve this year. In preparation for the new year, we also review last year’s goals and analyze what we did well and what we could have done differently, as we set action steps to move us into the next season. 

How can we improve A
How do we reduce B?
Why did we stop C?
You know the drill.

However, after several years of writing about goals, this year I wanted to focus on a tool I found a year ago that had a profound impact on me and a peer group that I’m a member of. 

Last year, a mentor mentioned the impact of writing a letter to your future self and writing about things you hope will be true when you open that email. 

Although any time frame can be used, I used 1 year in advance for my letter.

I started out with the things you will not be surprised with if you’ve read my corner for long—goals I wanted to have hit and habits I wanted to have kept/quit, — but it also led me somewhere I don’t go very often.

Introspection.

Ever tried to journal? I’ve heard of many that use it as such a great tool for self-analysis, but I’ve never committed to it long enough to really develop the skill.

However, this act led me deeper than any journaling prompt I have ever tried.

As I put myself in the shoes of my one-year-older self and opened this letter, I realized some unavoidable truths that weren’t so clear until I took a moment to fast-forward time.

Some were about my family. Some were about my faith. Some were about memories I wanted to create. 

Most of all, it led me to look at things from a different vantage point than I had ever considered.

Writing a letter to your future self can be a powerful tool, and I will use it much more regularly from now on. The act of putting your thoughts, feelings, and aspirations onto paper can help you clarify your values, identify your priorities, and create a sense of accountability to your future - of which no one has more interest in than you.

For more information, or to use the tool I used, visit futureme.org. It’s a free service that is worth every moment you put into it. 

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By Rusty,

Does Christmas ever get messy with your family?

Maybe you have that sibling that’s a black sheep….or that in-law with the backwards politics….or that cousin who is just hard to be around...

Most of us have that family gathering over the holidays where we can’t help but find ourselves looking at our watch counting the minutes till we can leave because of that person.

Almost every family has that person who makes the holidays…well…messy.

Whether the messy comes from a topic as polarizing as politics, as unimportant as football teams, as pivotal as major life choices, or as simple as arriving on time - when I’m honest with myself, it all comes back to a choice I’ve made, and a choice I’m not proud of.

It’s generally me choosing to not give grace - grace that’s been so abundantly given to me.

When I really pull back the curtain further, it’s me projecting my perceptions and preferences onto another person. And not just anyone either - a family member.

Grace is going out of the way to give compassion and kindness to someone -  even if they don’t deserve, appreciate, or return it. It’s also something I need a lot of - because my list of mistakes is LONG. Just ask my wife!

When it gets messy this holiday season, here’s to giving a gift that no one will open, but everyone should feel: Grace.

Here's to a Merry - not messy- Christmas.

To truly enjoy a stress-free holiday season, consider simplifying your decorations with professional help. Our team can take care of your holiday light installation, ensuring a stunning display without the hassle. Discover how we can help you achieve a beautifully lit home by visiting our holiday lights page.

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By Rusty,

Our community is full of local businesses that offer many different services to meet our needs, from coffee shops to plant shops, gift shops to restaurants. These businesses help create our community and give it the character we all know and love. Without these shops, we would be missing out on what truly creates our unique community.

Every year as we ent the holiday shopping season, I like to remind my friends and family the importance of shopping small local businesses.  This year I wanted to give 5 Quick Reasons to shop small:

1. Our community is significantly impacted by small businesses
Small businesses not only create jobs, but also proven higher paying careers and opportunities. Payroll from prosperous small businesses are returned to the local neighborhood, helping to fund the development of new small enterprises. Shopping with Amazon, while extremely convenient, does nothing for our local community.

2. You can’t beat personalized customer service
When you spend locally, you don't have to worry about calling the 800 number for customer support. One of the main benefits shopping local has is the ability to receive individualized, hands-on, and memorable customer service. 

3. Small businesses give to local non-profits
You support your community beyond the economy when you shop at a local business. Most local businesses are supporters of local non-profits and charities. If you divert that money to a big-box store somewhere else, your neighborhood won't gain anything at all. Additionally, such taxes are used to pay for public employees like firefighters as well as public amenities like parks, roads, and sidewalks.

4. Small Businesses create the community you live in
Shopping locally provides an opportunity for neighbors to interact. Someone you frequently encounter at a neighborhood coffee shop is simpler to get to know than someone you simply pass by and wave at occasionally. Knowing your neighbors enables you to trade favors or suggest local businesses for services.

5. Simply put, shopping local just feels good
Shopping locally is a personal investment in your local community, and its something to be proud of. There is a personal satisfaction associated with knowing that you are helping and investing in your community.

So before you head to the Amazon app or big box stores to cross items off your holiday list, see what local small businesses have to offer and support your community.

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By Rusty,

Unfortunately, we all have tough times - those challenging times that we know will pass, but seem to take forever. Whether it’s in our family, our health, our relationships, our finances, or in our community; we all face challenges.

As a friend once explained - we are all either heading into, coming out of, or in the middle of one of life’s storms.  What is vitally important, however, is not what hard times come along (because inevitably they will), but how we respond when they do.

Sometimes, we become bitter while we wonder why the world or God seems so unfair. Some call this a victimhood mentality. At some level, we give up and completely lose hope.

Othertimes, however, we stand strong. We examine our strategies and actions - adjusting where we can - while holding firm to the core beliefs and principles that guide our lives.

I would never wish adversity on anyone, and yet, without it some of us will never know who we truly are.

I love the quote from Nancy Reagan that says "People are like tea bags. You never know how strong they are until you put them in hot water."

Tough times force us to examine ourselves. They burn out our weaknesses and make us stronger for the future. Tough times can force us to grow in ways that good times allow us to ignore or cover up. Tough times force us to grow, mature, and learn.

When adversity comes, and it comes to all of us at different times and ways, I challenge you not just to accept it. I challenge you to rail and fight against it. Do not fold.

But whatever you do, don't resent it. Learn from it, and share your lesson with others who will inevitably face something similar in due time.

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By Rusty,

Over the past 18 years in business, The Master's has been focused on becoming an organization that ‘clients love doing business with, and team members
love working for.
’ It is more than a vision statement, as it is the framework in how we make decisions.

Some of the ingredients for team members loving where they work are a healthy culture, being a part of something larger than themselves, and opportunities for growth. Strong team members want opportunities to develop their career, provide for their families, and see the bigger picture. They want to be challenged. One of my most important jobs is ensuring we provide those opportunities for growth throughout our team.

In that vein, we are excited to announce our new location opening on the northside of St. Augustine. Nocatee is one of the fastest-growing communities in the nation, and it’s centrally located between St. Augustine and Jacksonville Beach. We will start out serving the communities near Nocatee, World Golf Village, St. Johns, St. Augustine, and Ponte Vedra Beach.

Many of you have worked with Chase, who has been with us for 10 years, and he will be the manager of this new location. Chase, Brooke, and their son Hudson were raised and are well known in the St. Augustine area; and we look forward to watching him succeed in his new role.

He will hit the ground running as we have engaged with a business that already has an established footprint in lawn pest control and landscape maintenance clients in the area.

If you know anyone that lives around the Nocatee area, we would love your referrals! I cannot tell you how grateful I am for our client’s consistent support of my team and company. Thank you for helping make this new opportunity a possibility!

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By Rusty,

August can be such a challenging month! As the summer draws to an end, most families experience a little change of schedule heading into fall. Some of the reset is heading back to school, the end of vacation season, business schedule changes, and several other changes that August triggers.

It’s also a very challenging month for some who’s kids move into their next stage of life. Some are seeing the taillights of their child heading off for their first year at college. Some parents are finding themselves the parents of middle or high school students for the very first time.

Personally, this transition is more real to me because my toddler that I wrote about a couple years ago is now officially in elementary school.

A famous person once said, ‘The days are long, but the years are short.’ I just didn’t realize how short they were.

As we all experience some sort of reset this fall, I thought I would share the 3 areas of focus I have my sights on in hopes it is helpful for your transition as well:

Reset your morning - One area that influences so much of my life is my morning routine, and it’s an area that I really put a lot of effort into. To each their own, but hitting snooze just to wake up in a frenzy to get dressed and out the door with breakfast in hand is not a recipe for my success.

If this is an area you are looking to reset, do yourself a favor and read “The Miracle Morning” by Hal Elrod. That book completely changed my perception of the morning routine, and I could never go back to waking up stressed like before.

Reset your bedtime - Regardless of your morning routine choice, it is driven completely by your bedtime routine.  This summer, I caught myself allowing our son to stay up later; which in turn led to me being up later; which resulted in some rushed and tired morning routines.

While I like to blame the longer days of summer, the truth is I was just not following my preferred routine. With the earlier bedtime schedule for school, it creates more margin to follow my bedtime routine of preparing for the upcoming day, packing my gym bag, and getting a full night’s rest.

Reset your goals - The most important thing about this reset is re-aligning with my long-term goals. We’re almost 3 quarters through the year, but summer has a tendency to put a lull in progress. My hope is that being more focused in these two routines, it will help me continue progress in the four F’s I have goals in; Faith, Family, Fitness, and Finance.

What areas do you want to produce better results in?

Many health and fitness professionals call it ‘the second new year,’ as they see a rush similar to resolution time with gym memberships. Whatever your goals are, make sure you use this transition to refresh your energy, motivation, and focus on forward progress in the areas that matter most to you.

Where could your life use a reset?

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By Rusty,

If you’re a longtime reader of Rusty’s corner, you know that I love goals. I love the planning session to set them, and having to claw, fight, stretch, and reset to reach them. I have my goals written on my bathroom mirror so I see them every morning, and I keep a yearly list for all 5 areas of my life I want to make progress in.

Some years, I crush them. Some years, I have fallen on my face miserably (like my entire plan for 2020). However, goals always make me better because they push me.

I’ve found that goals are only a part of the story, though. Goals are like having a short-term destination you want to reach - but they can lead to the age-old analogy of getting up the ladder and finding it was leaning against the wrong building.

Most businesses today have mission statements. Don't get me started on how often businesses have mission statements they never talk about, look at, or make decisions by - but most businesses do at least have one.

Unfortunately, I have found most individuals do not, and that is a huge concern to me.

Maybe calling it a mission statement isn’t your thing, but the real question is how do you answer deep questions like these:

  • Why do you exist?
  • Who and what deserves your time, energy, and focus?
  • What were you created to accomplish that only you can do?
  • What breaks your heart that you want to change in your community?
  • What does success look like 40 years from now (hint: Success is more than career or finances.)
  • What strengths, skills, and talents are uniquely yours to make a difference?

Why is answering questions like these important? Because their answers provide a roadmap for follow-up questions. Answering these questions can be exciting and fun…but the follow up questions, they're not always so much fun.

For example, a decade ago I asked myself, “What does success look like in 40 years (when I would be 70 years old)?” The answer to the question came quite easily - and I could envision it.

That part was fun.

The hard part was the follow up question: ‘What are you doing today to get there?’

Ouch. My answer was nothing. I was not taking any steps toward the end result I ultimately wanted.

I had goals, and I was crushing them - but my ladder was against the wrong wall, and I was climbing with a vengeance.

I don’t know if you will need to re-write your goals or ambitions. I don’t know if you’ll need to shift your ladder. You may be right on track -  but from experience I can tell you it’s absolutely worth looking at.

“Where your focus goes, your energy flows.” Is your focus on where you ultimately want it to be?

You probably know the answer, even if you don’t want to hear the answer.

By Rusty,

As Americans, we get to experience something that few others enjoy - Freedom. We get the freedom to choose our home, employer, spouse, religious practice (or lack thereof), and even how to spend our resources.

Freedom of choice, as great as it is though, doesn't give us the freedom from consequences. Consequences can be penalties or rewards, but your choices are what determine the consequences.

If I choose to focus on my health by working out and eating healthy, I will reap the consequences of strength and endurance. I may also have a consequence of being sore and a higher grocery bill. If I choose to work 70 hours a week, I will reap the positive consequences of career and financial growth, but I may also reap the negative consequences of the toll on my marriage.

When it comes right down to it, our future is determined by the sum of our choices we make today. The old saying is "You are free to choose - but you are not free from the consequences of your choice."

With that in mind, what choices will you make today so that you can enjoy the consequences in the future?

By Rusty,
what you're for; not what you're against

For some reason, it's become increasingly popular for organizations to be known more by what they're against; rather than what they're for. This is most notable in politics and religion.

We are constantly hearing ‘the Republicans are against this policy,’ and ‘the Democrats are against that one.’ This religious group is against this, and another is against that, and so on.

Rarely are organizations known by what cause they rally around to support, and that’s truly sad.

The reason is simple: You can raise more money, gain a bigger following, and turnout more votes by having an enemy - but does it ever accomplish anything significant?

Let me be clear - I have deeply held personal religious and political beliefs, so this is not about disengaging with any group. Quite the contrary.

I’m asking you to engage further, but rather than merely following - I'm asking you to speak out. These organizations are just groups of individuals, and the issue isn’t the group. It’s the loudest individuals leading the charge. 

Andy Stanley says it like this: “If you want to stand for something you’re passionate about, swim to the other side of the pool - but don’t kick off the wall.”

If you have to kick off the wall, it may mean the side you’re swimming to isn’t attractive enough on its own. We don’t need an enemy to leverage off of if our calling toward something is that great.

Differing views are unavoidable, but division is a choice.

What if we decided we weren’t going to do that anymore? What if we decided the groups we lead in our community would be laser-focused on what they’re FOR? What if we decided personally that people would know us by the things we are FOR?

 

This blog was written after hearing a series at Anthem called #FORGainesville. It was thought-provoking, encouraging, and made me proud to be a member of this community. If you are interested in more info, visit anthemchurch.com/for 

By Rusty,

 If you're looking for May's edition of Rusty's Corner, please visit this link --> 

https://www.themasterslawncare.com/blog/rusty%E2%80%99s-corner-be-known-what-youre-not-what-youre-against   

Our apologies! We had an error with updating a link.

Some people say ignorance is bliss. Certainly being plugged into every breaking story can have some ill-effects. Regardless of your preferred news source, they are all full of anxiety-inducing and polarizing stories. oil shortages, immigration challenges, inflation, new COVID variants, increasing interest rates, etc.

The news media - yes, even your preferred source - profits from escalating worry. The more panic there is, the more viewers they have. The more viewers they have, the more money they make.

It’s almost to the point of clickbait, except slanted in our own political worldview.

It can be very tempting to write them all off and tune them out. However, being uninformed isn't a good answer to the problem.

How would we know if that bill passed, interest rates are going up, or even that inflation is on the rise? It’s just not realistic to unplug completely.

So what are we left to do if it's unhealthy to be wrapped up in every breaking headline, but also to be oblivious?

The answer is to stay connected, but with intentionality. Do not blindly accept every headline from your news source as fact, even if you want to agree with it. As a matter of fact, the more it reinforces your worldview - the more you should probably ask questions.

Diversify your news sources. Get out of your echo chamber. Ask someone you disagree with - but respect -  why they see the issue that way, and then listen. No, not so you can respond. Listen to learn.

Having your worldview challenged is uncomfortable, but rarely do we see another point of view  on our side of the fence..

It may not change your mind, but it just might humanize the opposing side.

It won’t be easy, but rarely is anything easy worth it.